The Ultimate Guide to Monthly Social Media Reports

How Does a Social Media Monthly Report Look?

Here’s what a professional monthly social media report typically looks like (layout + content), along with a breakdown of each section:

Visual Structure (Layout)

Most reports are created in:

• PDF format (from PowerPoint, Canva, or Google Slides)

• Google Sheets/Excel (if it’s data-heavy)

• Dashboards (Google Looker Studio, Sprout Social, etc.)

The layout is usually clean, visual, and organized into pages or sections like this:

Monthly Social Media Report

Reporting Period: May 1 – May 31, 2025
Prepared by: Chizaram Precious (Social Playgurl)

1. Executive Summary

A brief overview of what happened during the month:

• Follower growth across all platforms

• Engagement rate trends

• Campaigns or content themes

• Wins and challenges

Example:
“In May, we grew our Instagram following by 12%, driven by our Reels strategy. Engagement dropped on Facebook due to lower post frequency. TikTok content saw viral growth, with one video hitting 120K views.”

2. Performance Overview by Platform

Instagram:

• Followers: 12,560 (+5.8%)

• Impressions: 280,000 (+10%)

• Engagement Rate: 4.6%

• Top Post: [Insert image/link + caption + performance]

Facebook:

• Page Likes: 9,800 (–2%)

• Reach: 120,000 (–5%)

• Engagement: 1,240 likes, 92 shares

Twitter (X):

• Followers: 2,345 (+3%)

• Mentions: 42

• Retweets: 97

TikTok:

• Followers: 3,800 (+24%)

• Views: 540,000

• Top Video: [Insert image/link] (120K views, 13K likes)

3. Top-Performing Content

A visual grid of:

• 3–5 best-performing posts (across platforms)

• Metrics: Reach, likes, comments, shares, saves, clicks

• Short explanation of why they worked

4. Audience Insights

Demographics:

• Age: 35% (25–34), 28% (18–24), etc.

• Gender: 54% Female, 46% Male

• Location: Lagos, Nairobi, Johannesburg

Behavior:

• Best posting times

• Engagement by day of the week

• Top content type (video, carousel, story)

5. Traffic & Conversions (from Social to Website)

Using Google Analytics or UTM links:

• Total visits from social: 6,200

• Top traffic source: Instagram (3,400)

• Conversions: 320 sign-ups (from Facebook ads)

• Bounce rate: 38%

6. Paid Campaign Performance (if applicable)

• Campaign name: “Summer Sale”

• Budget: $500

• Reach: 210,000

• Clicks: 2,100

• Conversions: 170

• Cost per click (CPC): $0.24

• Cost per conversion: $2.94

7. Key Learnings

• Reels outperformed other formats by 3x in engagement

• Twitter engagement increased with threads over single tweets

• Posting 4x/week drove better engagement than daily posting

8. Next Steps / Recommendations

• Continue investing in Reels and TikTok content

• Reduce posting on Facebook and focus on stories instead

• A/B test Instagram captions for higher engagement

• Launch a lead magnet campaign in June

9. Appendix / Raw Data (Optional)

• CSV exports

• Full list of posts + metrics

• Additional screenshots

Why Monthly Social Media Reports Matter More Than You Think

If you’re managing social media without reporting monthly, you’re basically driving blindfolded. As a social media manager, I used to think, “As long as I’m posting consistently and engagement looks decent, I’m doing fine, right?”
Wrong.

Step-by-Step: How to Craft a Monthly Social Media Report Like a Pro

 Step 1. Define Your Purpose and Audience First

Before you even open a Google Doc or dashboard, let me ask you this:Who are you creating the report for, and why does it matter to them? This is the first step and the most overlooked when crafting a monthly social media report. Without a clear purpose and audience, your report can turn into a boring data dump. And let’s be real nobody reads boring reports.

Who’s Your Audience?

Your social media report isn’t for you. It’s for your audience. And each audience wants different insights. So before you start compiling numbers, ask:

Step 2. Pick Your Platforms and Tools

Okay, now that you’ve defined your audience and purpose, let’s talk about the “how“ of gathering your data.

Because honestly, what’s the point of creating a report if you’re wasting hours switching between 10 tabs, manually copying numbers, and still ending up with a messy spreadsheet?

Let’s simplify it. First: Decide Which Platforms You’re Reporting On; This depends on where your brand (or client) is active. You don’t need to report on every platform in existence, just the ones you are using.

Step 3: Track the Right KPIs

Let’s be honest: when it comes to social media reports, it’s easy to drown in data. You open up Instagram Insights or Meta Business Suite and boom you’re hit with numbers everywhere: reach, impressions, saves, link clicks, reactions, profile visits…

Step 4: Create a Beautiful (and Readable) Layout

Okay, now that you’ve collected the right data and KPIs, here’s where the magic happens: You need to make it presentable. Whether you’re reporting to a client, your boss, or your team, the way your social media report looks is just as important as what it says.

Step 5: Tell a Story With the Data

Now here’s where your monthly social media report goes from meh to masterpiece.

Yes, you’ve got the KPIs. Yes, your layout looks clean and pro. But here’s the secret sauce: Don’t just show the data tell the story behind it. Because numbers on their own are just numbers. Your job as a social media manager is to translate data into meaning, and meaning into actionable insights.

Step 6: Include Competitor or Industry Benchmarks

Reporting only your brand’s numbers without any context is like running a race alone and calling yourself the winner. Sure, your reach improved… but how does that compare to others in your niche? Is your engagement rate actually good or just “better than last month”?

That’s why you need benchmarks. Competitor and industry benchmarks give your data context. They show whether you’re thriving, surviving, or falling behind.  And if you’re managing social media for a client or business…
This step really helps you prove your value.

Step 7: End With Actionable Insights

You’ve made it to the end of your social media report, but this is where the real magic happens. Impressive charts and beautiful layouts are great…But if your report doesn’t lead to clear, strategic actions, it’s just another file no one opens twice.

Actionable insights are where your monthly social media report truly delivers value. This is where data transforms into decisions.

As a social media manager, this is your chance to say:

“Here’s what the numbers are telling us  and here’s what we should do next.”

You Can Also Read: Mastering TikTok Ads: Everything You Need to Know About TikTok Ads

Step 8: Deliver It Like a Boss

Okay, you’ve built a stellar report, the numbers are solid, your insights are smart, and the layout is on point.

Now what? It’s time for the final step: presentation. Because here’s the truth,  How you deliver your social media report can matter just as much as what’s inside it. Whether you’re presenting to your client, your boss, the marketing team, or the CEO,  you need to own it. Why? Because data doesn’t speak for itself,  YOU do.

Pro Tips for Rock-Star Reports

• Keep a reporting template: Save time monthly.

• Use screenshots: Show don’t just tell.

• Track changes month-over-month: It’s not just about numbers, but trends.

• Highlight wins: Even small ones. Keep morale high and clients happy.

• Don’t fudge data: Be honest. If growth dropped, explain why and how to fix it.

Bonus: Monthly Social Media Report Template (What to Include)

Here’s a quick checklist you can follow or turn into a template:

• Cover page
• Summary of performance
• KPIs by platform
• Top-performing content
• Audience growth and behavior
• Website/social traffic
• Budget & paid performance
• Key insights
• Recommendations
• Next month goals

Frequently Asked Questions

1. What is a monthly social media report?

A monthly social media report is a document or presentation that outlines the performance of your brand’s social media activity over the past month. It typically includes metrics like engagement, reach, impressions, follower growth, content performance, and strategic insights to evaluate success and plan for the future.

2. How do I make my report visually appealing?

Use charts, graphs, branded colors, and clear sections. Tools like Canva, Google Slides, Notion, or custom dashboards (like Sprout Social, Metricool, or Hootsuite) can help you design a clean, professional layout. Use screenshots of posts and simple summaries to tell a visual story.

3. What tools can I use to build social media reports?

Here are some popular tools:

• Google Data Studio / Looker Studio (free and customizable)

• Canva (for easy visual reports)

• Metricool, Hootsuite, Buffer, Later, or Sprout Social (all-in-one social analytics)

• Notion or Google Docs (for simple write-ups with embedded visuals)
  Pick what matches your tech comfort level and reporting goals.

4. How long should a monthly social media report be?

There’s no fixed length, it should be long enough to communicate what matters, but not so long that people get lost. A good range is 5–10 pages or slides, depending on the depth and the number of platforms.

Conclusion

After everything we’ve explored, one thing is crystal clear: your monthly social media report isn’t just a document, it’s your greatest strategic asset as a social media manager.

Let’s be honest. Social media is fast, chaotic, and constantly changing. New trends emerge overnight, platforms shift algorithms without warning, and audiences evolve. But in the middle of all that noise, your report is the one thing that brings structure. It’s your monthly moment to pause, reflect, and recalibrate.

So next time you sit down to create your monthly report, don’t think of it as a boring task. Think of it as your moment to shine, to prove your impact, drive growth, and steer strategy forward.

Because behind every great brand online, there’s a sharp, strategic social media manager making sense of the data, one monthly report at a time.

References

Hootsuite

Sprout Social

Buffer

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